ChatGPT for Realtors®: 20 Roles That Will Instantly Improve Your Prompts
Oct 15, 2025
When I first started using ChatGPT for my real estate business, I thought I was being smart by typing things like:
“Write a post about buying a home in Florida.”
The problem?
The responses were fine, but they never sounded like me.
They were flat, generic, and missing the warmth and insight that makes a Realtor®’s voice connect.
That’s when I learned one of the biggest AI secrets no one talks about:
👉 Don’t just tell ChatGPT what to write, tell it who to be.
💡 Why This Works
When you tell ChatGPT who to act as, you give it context, not just instructions.
It starts thinking like an expert, not a robot.
Instead of vague, templated posts, you get content that sounds like it came from a professional copywriter who understands your market, tone, and clients.
The key isn’t longer prompts, it’s smarter context.
🏡 A Few “Act As” Examples to Try
Here are a few of my favorite “Act As” prompts you can start using right now 👇
1️⃣ Act as a Marketing Director for a top real estate company who writes polished, brand-aligned captions that attract high-end buyers and sellers.
2️⃣ Act as a Real Estate Copywriter & Behavioral Psychologist who understands buyer motivation and emotional triggers, write a caption that helps first-time buyers feel confident taking the next step.
3️⃣ Act as a Local Market Expert in [Your City] who explains current housing trends in a friendly, down-to-earth tone.
4️⃣ Act as a Social Media Strategist for Realtors® who writes captions that convert engagement into conversations.
5️⃣ Act as a Listing Agent who loves storytelling, turning features and upgrades into lifestyle-driven descriptions.
Each of these tells ChatGPT who to be, what expertise to channel, and how to write like a human who gets it.
✍️ Example Prompt
Here’s what it looks like in action:
“Act as a Real Estate Copywriter & Behavioral Psychologist who helps sellers feel confident listing before the holidays. Write a short Instagram caption that positions me as the go-to local expert.
Tone: approachable, confident, and smart.”
This one small tweak changes everything about the way ChatGPT writes for you — your tone, flow, and strategy instantly level up.
☕ My Experience
Once I started using this approach, ChatGPT stopped giving me “AI answers” and started producing ideas I actually used.
It’s what helped me streamline content creation for Content to Closings® and teach agents how to sound like themselves again, just faster.
It’s not about outsourcing your voice.
It’s about amplifying it.
🎯 Want 20 Done-for-You “Act As” Roles Made Just for Realtors®?
I created a free guide with 20 ChatGPT roles every Realtor® should know, the exact ones I use to create posts, captions, and marketing ideas that feel human and high-converting.
💬 Head over to my Instagram post and comment “WHO” to get the guide delivered straight to your DMs.
You’ll see how a few small tweaks can completely transform the way you use AI in your business.
AI won’t replace great agents, but agents who learn how to use AI well are going to stand out faster, show up more consistently, and connect more deeply with their audience.
And it all starts with one simple question:
—> Who do you want ChatGPT to be?
