LEAD GENERATION

"New Year, New Home" Campaign

Create social media posts and email newsletters with this tagline, encouraging buyers and sellers to start the year fresh by moving to their dream home.  

Winter Home Maintenance Tips

Share a blog post or short video series on essential winter home maintenance tasks, such as preventing frozen pipes or maximizing energy efficiency.  

Winter Curb Appeal Contest

Encourage followers to share photos of their winter-decorated homes, offering a small prize for the best submission. This can increase engagement and build community rapport.  

"Resolution to Move" Giveaway

Run a contest for a small giveaway (e.g., a gift card) by asking followers to share their moving resolutions or reasons for buying/selling in 2024.  

Create a "Winter Wonderland Tour" Video

Highlight local neighborhoods that look magical in winter, emphasizing their charm and community vibe.  

Share Tax Prep Tips for Homeowners

Offer tips on gathering property tax documents or understanding deductions for new homeowners—timely and helpful for the January tax season.  

Winter-Themed Open House Events

Organize open houses with warm beverages like hot cocoa or cider, cozy blankets, and winter decor to make potential buyers feel at home.  

"Move Before Spring Rush" Messaging

Educate potential clients on the benefits of buying or selling before the competitive spring market arrives, positioning yourself as their guide to taking action now.  

"New Year, New Beginnings" Poll

Slides: Introduction: "2024 is here! Is a new home on your resolution list? 🏠✨" Poll: "Are you planning to buy or sell this year?" Options: "Yes, I’m ready!" / "Maybe later." CTA: "DM me your goals—I’m here to help make them happen!"  

Winter Curb Appeal Tips

Slides: Title: "Boost Your Winter Curb Appeal ❄️" Tip 1: "Clear walkways of snow and ice for a welcoming entrance." Tip 2: "Add warm lighting and winter plants for charm." CTA: "Want more tips? Message me for my full checklist!"  

Winter Open House Teaser

Slides: "This week’s featured listing is cozy perfection! 🛋️🔥" Video clip: A walk-through of the fireplace or winter-friendly features. Details: "Open house this Saturday from 1-4 PM. Don’t miss it!" CTA: "DM me to RSVP or for more info!"  

First-Time Buyer Winter Myths

Slides: Title: "Thinking of Buying in Winter? 🏠❄️" Myth 1: "Homes are overpriced in January." Myth 2: "There’s less inventory." Fact: "Winter can mean less competition and motivated sellers!" CTA: "DM me your questions—let’s get you started!"  

Facebook Post

"Is 2025 the year you make a move? 🏡✨ What’s one thing you’re looking forward to in your next chapter?" This inspires sellers to share their excitement about future possibilities, fostering engagement and conversation.  

Facebook Post

"What’s the biggest question you have about selling a home in the winter? ❓❄️ Let’s talk!" This positions you as a helpful resource while prompting meaningful discussions about winter selling.

Facebook Story

"If you could wave a magic wand and update one thing in your home before selling, what would it be?" This sparks creativity and allows sellers to express their aspirations, potentially leading to conversations about preparing their home for the market.  

Instagram Story

"What’s your favorite cozy spot in your home during the winter? ❄️🔥 Share a photo—we’d love to see it!" This encourages visual engagement and highlights the warmth and charm of their homes.  

Instagram Story

"What’s your go-to winter home maintenance tip that keeps your house in top shape? ❄️🏠" This creates an opportunity for homeowners to share helpful advice and builds a sense of community.  

B-Roll Style Reel

“New Year, New Home!” On-Screen Text: “Kick off 2025 by finding your dream home!” “Let’s start the year off right—DM me to make your 2025 home goals a reality!” Caption Idea: “The new year is here, and it’s time for a fresh start! Whether you're buying your first home or upgrading to your dream space, I’m here to make it happen. Let’s chat about your real estate goals for 2025!” B-Roll Suggestions: Agent popping confetti or holding a "Sold" sign outside a home.

Funny Post

“Your 2025 Home Goals, Simplified” On-Screen Text: “Let’s make your real estate dreams come true this year!” “Message me today to start turning your goals into reality!” Caption Idea: “New year, new possibilities! Are you ready to cross buying or selling off your 2025 to-do list? Let me guide you every step of the way so you can reach your goals without the stress. DM me today to get started!” B-Roll Suggestions: Close-up of the agent writing “2025 Home Goals” on a planner or whiteboard (e.g., “Find a Dream Home,” “Sell Before Summer”).  

Inspiring Reel

“Why Winter is the Perfect Time to Buy” On-Screen Text: “Find the hidden gems this season!” “Don’t wait for spring—let’s start your home search today!” Caption Idea: “Did you know winter can be one of the best times to buy a home? Fewer buyers = less competition, and motivated sellers are ready to make a deal. Don’t wait—let’s find your dream home while others are waiting for the spring rush!” B-Roll Suggestions: Driving through a quiet, snow-covered neighborhood with an upbeat instrumental track.  

Relatable Reel

“What’s Your Home Worth in 2025?” On-Screen Text: “Curious what your home could sell for this year? Let’s find out!” “DM me for a free home valuation report—it’s the first step to a successful sale!” Caption Idea: “Your home might be worth more than you think! As we kick off 2025, it’s the perfect time to evaluate your home’s value and explore the market. Reach out today, and I’ll provide a complimentary home valuation tailored to your neighborhood.” B-Roll Suggestions: Typing on a laptop with “Home Valuation Report” or “Market Analysis” on the screen.  

Prospect/SOI

New Year Greeting Hi [Name]! Happy New Year! 🎉 Wishing you and your family a wonderful 2025 filled with health, happiness, and success. If you have any real estate goals this year, I’d love to help make them happen. Let’s catch up soon!  

Prospect/SOI

Home Value Check-In Hi [Name]! With the New Year here, are you curious about your home’s current value? 🏡 It’s always good to stay updated. Let me know if you’d like a free market analysis!  

SOI

Client Appreciation Hi [Name], I just wanted to say thank you for your support and referrals over the past year. It means the world to me! Here’s to a fantastic 2025 for us both! 🍾 season!”  

Prospect/SOI

Winter Activities Invite Hi [Name], hope you’re enjoying winter! ❄️ I’m planning to share some local winter events and activities this week. If you’d like recommendations for fun in [Your Area], let me know!

SOI

Check-In and Gratitude “Hi [Name], I just wanted to reach out to say I’m grateful to have you in my network! Wishing you and your family a wonderful holiday season. Let me know if there’s anything I can help with in 2024!”  

"New Year, New Home: Top Tips for Buying or Selling in 2025"

Host a live Q&A session where you discuss market predictions, the best time to list, and what buyers are looking for in the new year.  

"Ask a Realtor: Everything You Wanted to Know About Selling in Winter"

Invite your audience to submit questions about selling their home during the colder months and answer them live. This can help establish your expertise.  

"2025 Real Estate Market Trends to Watch"

Discuss what’s happening in the real estate market, including predictions for interest rates, housing demand, and trends for the year. Tie it to how this impacts potential sellers and buyers.  

"Dream Big in 2025: Setting Real Estate Goals for the New Year"

Encourage your audience to share their 2025 housing goals. Discuss how you can help them achieve milestones like buying their first home, upgrading, or downsizing.