LEAD GENERATION

Back-to-School Neighborhood Guides

Create and distribute a digital or print guide highlighting the best schools, daycare centers, and after-school programs in the neighborhoods you serve. Include testimonials from parents and school ratings.  

End-of-Summer Community Events 

Host or sponsor a local event like a BBQ, picnic, or outdoor movie night to build community relationships and increase your visibility.  

School Supply Drive

Organize a school supply drive for local schools or charities. Use this event to connect with the community and gather contact information from participants.  

Monthly Newsletter

Send out a back-to-school themed newsletter with tips for parents, home maintenance checklists for the fall, and updates on the local real estate market.  

Home Buyer and Seller Seminars

Host a seminar or webinar focused on buying and selling homes during the fall. Offer insights into the market trends and tips for families relocating before the school year starts.  

Home Organization Workshops:

Partner with professional organizers or interior designers to offer workshops on getting organized for the new school year. Topics could include creating efficient study spaces, managing household paperwork, or decluttering kids' rooms. These workshops can be held virtually or in person and can help position you as a knowledgeable resource for making homes more functional and appealing.  

"Fall in Love with Your New Home" Themed Open Houses

Decorate open houses with fall-themed decor and refreshments like pumpkin spice treats, apple cider, and autumn flowers. Create a cozy, welcoming atmosphere that helps potential buyers visualize themselves in the home during the upcoming season. Incorporate activities for kids, such as a craft station where they can make fall-themed decorations, to make it family-friendly.  

End-of-Summer Outdoor Movie Night

Organize an outdoor movie night featuring a family-friendly film. Set up a large screen in a neighborhood park or an open house property with plenty of outdoor space. Provide popcorn, snacks, and beverages, and use the opportunity to hand out branded materials like blankets or chairs. This event can attract families and showcase your properties in a relaxed, fun environment.  

Home Tour Tuesdays

•Take your audience on a virtual tour of a new listing every Tuesday. Highlight key features, unique aspects, and special details of the property. •Include polls and questions for engagement, like “Which room is your favorite?” or “Can you guess the listing price?”  

Back-to-School Tips for Homebuyers

•Share a series of stories with tips for families moving before the school year starts. •Cover topics like finding homes near good schools, organizing a move with kids, and setting up a productive homework space. •Use a combination of short videos, images, and text overlays to make the tips easy to follow.  

Fall Home Maintenance Checklist

•Create a story series on preparing homes for fall. Include tasks like checking the HVAC system, cleaning gutters, and sealing windows. •Provide a downloadable checklist at the end of the series for viewers to save and use.  

Local Spotlights: Schools and Activities

•Feature local schools, parks, and after-school activities in the neighborhoods you serve. •Interview school principals, teachers, or parents about what makes the schools great. •Share photos and short clips from local events, sports games, or community activities, emphasizing the community vibe and benefits for families.  

Facebook Post

"What little rituals do you have that make your house feel like a home?"  

Facebook Post

"What’s the one household chore you secretly enjoy and why?"

Facebook Story

"What’s a small change or addition you’ve made to your home that had a big impact on your daily life?"  

Instagram Story

"How do you keep your home feeling fresh and inviting year-round?"  

Instagram Story

"What’s your favorite way to spend a lazy Sunday at home?"  

Transformation Post

Fall into Your New Home! Opening Scene: Visual: A picturesque neighborhood in autumn, with vibrant fall foliage and cozy homes. Show a family walking through the neighborhood, admiring the autumn scenery. On-Screen Text: Fall in Love with Your New Home Voiceover: "As the leaves change and the air turns crisp, it's the perfect time to find your dream home." Middle Scene: Visual: A warm and inviting interior of a home decorated for fall—pumpkins on the porch, a cozy fireplace, and autumn-themed decor inside. Transition to a family enjoying these features, like sipping hot cider by the fire. On-Screen Text: Cozy Up for the Season Voiceover: "Discover homes that capture the essence of fall with charming decor and cozy spaces." Closing Scene: Visual: A happy couple or family with a real estate agent in front of their new home, holding a "Sold" sign or celebrating their new purchase. On-Screen Text: Find Your Perfect Fall Retreat Voiceover: "Ready to find your perfect fall retreat? Let’s make your home search a cozy success!" Call to Action: On-Screen Text: Contact Us Today to Start Your Home Search! Voiceover: "Contact us today to fall into your new home and embrace the beauty of autumn in your new space."

Trending Post

Summer's End Home Maintenance Tips Opening Scene: Visual: Homeowner inspecting their garden or checking the exterior of their house. They look concerned about summer wear and tear. On-Screen Text: Preparing Your Home for Fall Voiceover: "As summer winds down, it’s the perfect time to tackle essential home maintenance tasks." Middle Scene: Visual: Close-up shots of home maintenance activities: cleaning gutters, checking the HVAC system, and inspecting the roof. Show a checklist being marked off. On-Screen Text: Essential End-of-Summer Tasks Voiceover: "Ensure your home is ready for the cooler months with these simple maintenance steps." Closing Scene: Visual: Homeowner looking satisfied and relieved after completing maintenance tasks. They smile, knowing their home is in top shape. On-Screen Text: Ready for the Seasons Ahead Voiceover: "Prepare your home for fall with ease and enjoy a smooth transition into the new season." Call to Action: On-Screen Text: Need Help with Home Maintenance? Contact Us Today! Voiceover: "Need expert advice on home maintenance? Reach out today to keep your home in perfect condition."  

Engagement Post

"Back-to-School Home Prep" Opening Scene: Visual: A family setting up a home office or study area, with children unpacking school supplies and organizing their study space. On-Screen Text: Get Ready for the School Year Voiceover: "With school back in session, it’s time to create a productive and organized home environment for learning." Middle Scene: Visual: Close-up shots of practical home improvements: a well-organized homework station with supplies, a cozy reading nook, and a family calendar with school events. Include a quick tip on organizing backpacks or setting up a homework schedule. On-Screen Text: Create a Learning-Friendly Space Voiceover: "From homework stations to organized study zones, discover how to set up your home for academic success." Closing Scene: Visual: Children working happily at their study area while parents look on with satisfaction, indicating a well-prepared and supportive home environment. On-Screen Text: Make This School Year a Success Voiceover: "Prepare your home to support your children’s education and make the school year smooth and successful." Call to Action: On-Screen Text: Need More Home Tips? Contact Us Today! Voiceover: "Looking for more tips on home organization or buying a new family home? Reach out today to get expert advice and support."  

Relatable Post

Relatable Moments: Home Life Edition" Opening Scene: Visual: A family juggling daily routines—kids running around, parents managing work from home, and everyone trying to stay organized. The scene conveys the everyday chaos of busy family life. On-Screen Text: Real Life, Real Moments Voiceover: "We all know life at home can be a bit chaotic. Here’s a glimpse into the relatable moments we all experience." Middle Scene: Visual: Quick shots of common home scenes: a kitchen full of dishes after a meal, a living room with toys scattered around, and a home office cluttered with paperwork. Include a humorous moment, like a child interrupting a Zoom call or a pet causing a minor mishap. On-Screen Text: Embracing the Chaos Voiceover: "From messy kitchens to unexpected interruptions, it’s all part of making a house a home." Closing Scene: Visual: The family coming together for a cozy family dinner or a relaxed evening on the couch, showing that despite the chaos, there’s joy and togetherness. On-Screen Text: Finding Joy in the Everyday Voiceover: "Amidst the chaos, it’s the little moments that make home life special. Celebrate the everyday with a smile." Call to Action: On-Screen Text: Share Your Relatable Home Moments! Voiceover: "Have your own home life moments to share? Drop a comment and let’s celebrate the real and relatable together!"  

Prospect

Friendly Check-In: "Hi [Name]! Just checking in to see how you’re doing. How’s everything with the house? Need any advice or assistance with home projects?"  

Prospect/SOI

Market Update: "Hey [Name], hope you’re well! Wanted to share some exciting news—home values in our neighborhood have gone up by 10% this year. Thinking about selling or refinancing?"  

SOI

Anniversary Greeting: "Hi [Name], can you believe it’s been [X] years since you bought your home? Congratulations! If you ever think about moving, I’m here to help."  

Prospect/SOI

Neighborhood Happenings: "Hi [Name], did you hear about the new park opening in our neighborhood? It’s a great addition to our community. Let’s catch up soon!"

SOI

Referral Request: "Hi [Name], hope you’re well! I’m always looking to help more wonderful clients like you. If you know anyone thinking about buying or selling, please send them my way!"  

Creating a Family Homework Routine

Provide tips on establishing a productive homework routine, including time management strategies, creating a distraction-free environment, and maintaining a balance between school and play.  

Outdoor Fun: Backyard Activities Before Summer Ends

Content: Showcase fun and easy backyard activities for families to enjoy before the summer ends. Include games, DIY crafts, and tips for setting up a backyard play area.  

Back-to-School Home Organization

Share strategies for organizing the home as the school year begins. Cover everything from setting up a family command center to organizing backpacks and school supplies.  

Lunchbox Prep and Kitchen Organization

Host a session on prepping school lunches and keeping the kitchen organized. Include quick lunch ideas and tips for creating an efficient meal prep station.